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Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them

  • Liz Taurasi
  • Feb 10, 2015
  • 1 min read

Last summer, Google released a significant change to its local search algorithm that aimed to improve the accuracy of location parameters in a search result. In the months since, the update, later dubbed Pigeon, appears to have shifted the balance of power in its results to favor larger-scale, branded search terms.

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