Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them
Last summer, Google released a significant change to its local search algorithm that aimed to improve the accuracy of location parameters in a search result. In the months since, the update, later dubbed Pigeon, appears to have shifted the balance of power in its results to favor larger-scale, branded search terms.
PlaceIQ Opens Up Mobile Advertising Data to Agencies
For years, mobile advertising firms have pitched brands on the opportunity to target their customers in the real world. Now,PlaceIQ, a mobile advertising startup, wants to help marketers better understand that behavior before a campaign starts — and understand how it changes after it’s finished. Check out my latest article from Street Fight here >>>
Twitter Reaches Deal to Show Tweets in Google Search Results
This is a big deal - making Twitter updates more searchable online. Check out the story here from Bloomberg Business
