Last summer, Google released a significant change to its local search algorithm that aimed to improve the accuracy of location parameters in a search result. In the months since, the update, later dubbed Pigeon, appears to have shifted the balance of power in its results to favor larger-scale, branded search terms.
For years, mobile advertising firms have pitched brands on the opportunity to target their customers in the real world. Now,PlaceIQ, a mobile advertising startup, wants to help marketers better understand that behavior before a campaign starts — and understand how it changes after it’s finished. Check out my latest article from Street Fight here >>>